Notes
Drafts, concepts, and open ideas.
A working journal of project seeds, concept explorations, and drafts in progress — not a finished portfolio, a place to think in public.
- Concept
Quiet luxury for regional FMCG
Exploring how restrained packaging and fewer claims can feel more premium on Gulf shelves without losing shelf presence.
A concept note on stripping product stories down to one sharp claim, a tactile finish, and a mark that behaves like a navigator rather than a billboard. Next: mock shelf tests against three local competitors.
PackagingBrandingFMCG - Draft
Hospitality app as a journey map
Draft product map for a boutique hotel group — guest path from discovery to post-stay, with brand voice checkpoints.
We sketched screens as waypoints, not pages. Check-in, concierge, and room service share one compass language so the digital layer feels like the physical property. Status: wireframes ready for client review.
UX/UIHospitalityProduct - Draft
Private-label coffee line — first roast
Working title, bag architecture, and origin story options for a white-label coffee series aimed at cafés that want their own name on the shelf.
Three bag systems in progress: origin-forward, café-forward, and seasonal. Label hierarchy prioritises name + roast level; compass mark sits as a quiet quality seal. Waiting on cupping notes before final colour.
Private LabelPackagingCoffee - Exploration
Bilingual brand systems that don’t fight
Exploration on Arabic/English lockups where both scripts feel primary — not a translation afterthought.
Rules of thumb: shared optical weight, mirrored clear space, and one accent colour that never belongs to only one language. Applies to wayfinding, menus, and app chrome across Jordan and UAE.
TypographyIdentityMENA
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